Messaging Automation

For years, the interaction between a business and a customer on messaging apps has followed a predictable, often frustrating pattern. A customer sends a message, waits for a human to wake up or finish their lunch, and eventually receives a response. When businesses tried to automate this, they introduced "chatbots"—rigid, decision-tree based scripts that felt like talking to a vending machine. If you stepped one inch outside the predefined options, the bot would break, leaving you with the...

The recent news of Respond.io raising $62.5 million in Series B funding is more than just a corporate milestone for a Malaysian startup; it is a loud signal to the global market. The surge in investment and their 169% year-over-year growth prove one thing: businesses are no longer looking for

For years, WhatsApp has been the world's most preferred communication layer for businesses. It is where customers feel most comfortable asking questions, checking order statuses, and seeking support. Now, Meta is evolving this layer from a simple messaging tool into a viable piece of workflow