When a post takes off on Instagram, the reward and the punishment arrive together: the DM inbox fills up, dozens of questions land under the post, and story replies pile in. Most of them are questions whose answers you already know — "how much is it", "is it in stock", "how long does shipping take" — and every one of them waits for a human. A comment left unanswered does not just lose that customer; it loses everyone reading the thread. The Instagram access channel automates all three of these flows.
Three Instagram flows that run on autopilot
- Direct messages. Incoming DMs are read, the intent is understood, and the reply comes back in your brand's voice. Product questions are answered from your catalogue, everything else from your knowledge base.
- Story replies. When a follower replies to your story, the agent sees more than the text — it sees the story that was replied to, reads the visual context and answers accordingly.
- Post comments. New comments under your posts are picked up and answered directly in the comment thread. The agent recognises its own comments, so it never talks to itself.
What Instagram allows and what it doesn't
- It is a text channel. Replies go out as text; there is no two-way spoken conversation over Instagram.
- Voice notes are transcribed. If a follower sends a voice recording in a DM, the agent converts it to text and answers.
- Images are understood. Photos and story visuals are passed to the agent as context.
- Account type matters. The channel works only with professional Instagram accounts (Business or Creator); personal accounts cannot be connected.
- The scope is messages and comments. The agent watches incoming messages and post comments. Profile management, publishing posts and follower actions are outside this channel.
Steps to connect your Instagram account
You click "Connect with Instagram" in the panel and approve the permissions in the Instagram window that opens. The flow is two steps: no Facebook Page to link, no developer account to open, no token to generate and paste.
Two things are worth knowing up front:
- Your Instagram account must be a professional account (Business or Creator). Personal accounts can be converted in a single step from the Instagram app.
- For some accounts an extra authorisation step may be required until Meta's app review is complete. If the connection cannot be finished for this reason the panel tells you, and our team steps in.
For businesses running their own Meta app, the "Advanced: manual connection" option for entering an access token by hand is still available.
Digital workers that handle Instagram traffic
You decide who answers the traffic that lands on Instagram. The two most used on this channel:
- E-Commerce Sales Agent — answers "is this in stock" from your catalogue and carries it through to a sale.
Other access channels
Instagram is one of six access channels. The other two in the same messaging family:
- Facebook Messenger — handles page messages and post comments with the same logic.
- WhatsApp — moves the conversation from a crowded social feed into one-to-one messaging.
You can hire a digital worker for your Instagram inbox and comments today.